sportspersons are running their own lifestyle brands

Times Of Sudan 

Christiano Ronaldo

The Portuguese footballer, who plays for Italian Serie A club Juventus, is one of the biggest and highest-paid players in the world of sports. Using his initials and his jersey number, Ronaldo launched CR7, a fashion boutique in Funchal on Portugal’s Madeira Island in 2006.

The lifestyle brand has since expanded around the world and today includes high-end denim, eyewear, underwear, footwear and fragrances. Fun fact: Ronaldo is so popular that astronomers named a galaxy CR7 in his honour in 2015

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